People loved playing computer games from the early Nintendo times. For children, computer games are what they know best, so online games are right up their alley.
For adults, it is a great way to relax and take their mind off the daily problems. Many of the people playing online games are adults 25-30 years old and most of them have already been playing computer games as kids. They just carry their passion for games to adulthood along with them.
In the early days, online web games used to be slow loading and they were heavily limited by the Internet connection speed. Nowadays though, more and more people have switched to broadband Internet connection, plus many online games are now made using the Adobe Flash technology — which are much smaller in size while at the same time maintaining the high quality.
Flash is a multimedia platform from Adobe which is used to create vector based computer graphics and animations. Online games made in Flash are often alluring to people of all ages. Most flash games are very small and easy to play, no user guide needed. And some games are just new versions of the classic arcade games, there is no learning curve at all. That’s why many people now call these flash games ‘casual games‘.
Flash games are widespread all over the net, and many webmasters are taking advantage of the fact that people like playing games. Flash games on websites can attract visitors, and also keep them on their site longer. If your visitors find the flash games on your website fun to paly, they would often refer their friends to visit your website. This could in turn increase your website traffic and visitor loyalty.
You can also use Flash games as a way to advertise your service, or even generate ad revenue. People are very weary of clicking on ads and many consciously avoid doing this. To get around this — many online advertisements in recent years come in form of an interactive, playable flash game banner. Advertisements are often display to visitors during the opening of the game as part of the loading process, or at the end of each game level, so to less interfere the player, while also get their attention on the sponsor ads. The CTR (click-through-ratio) of online ads embed inside flash games are usually 200%-300% higher than a web banner ad.
If you are interested in jumping on the bandwagon in earning money from your flash games, it is very easy to do so. Two of the largest advertising networks for games are MochiAds and GameJacket. They provide you with the code that you can embed in your games and share the ad revenue with you. You can also use a flash ad rotation system for games, such as Ad4Flash that rotates ads throughout the game, or displays the game sponsor ad as part of the game intro. The more people play your game, the more you earn due to the ads that are displayed to gamers. Earning revenue from flash games has never been easier.
If you haven’t heard of these services, you have most certainly heard about Google and their AdWords program. Google has a version of their AdSense program specifically for flash game publishers, so it is worth looking into this as well. However Google will only accept flash games which already generates millions of page views so its not for personal websites.
Some people are professional flash game programmers; others simply have fun making them. Some want to make money from the games, yet others want to promote and spread their work piece. There are many ways people can utilize flash games for different purposes, which together contributes to the growing popularity on online flash games.